Service-based
businesses nowadays need every advantage they can get to better
showcase their offerings to interested clients. General
contractors are no different, and when it comes to being more
reachable to customers, social media is often one way to go, with
Twitter a likely option. Employing the microblogging platform can be
made more effective by a marketing company that specializes in
general contractor services.
Twitter
pages are rather simple to design. You will only need a special image
that best describes your business as the main cover pic. Replace the
stock egg-and-colored-background profile picture with the company’s
logo, or something easily identifiable with your brand.
Putting
the Word Out
When
establishing an official company Twitter page, you need to start
advertising the account URL in all your materials to help amass
followers. Your past clients can be among them; if they were
satisfied with the work you did for them, they can ask other people
to follow you.
Content
The
content to publish on your site should be of high quality that it
convinces people to share it with their friends on social media. You
can post links to interesting posts and media you’ve published in
other sites on your Twitter page, with a short description of what
the article is all about. Remember that the description and the URL
should be no more than 140 characters.
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