Better General Contractor Marketing Services in NJ

It looks like homeowners in the United States have a knack for improving their homes, as shown by the 5.9% growth of the home improvement products market in 2014. Statistics also show that 68% of U.S. consumers have visited the websites of home improvement stores. Given this, online marketing has become an important area in the home improvement and contracting industries.

Marketing strategies that are seen to continue evolving this year include social media optimization, which is now being utilized by businesses across various industries, including general contracting. Social media websites give companies the opportunity to reach a wide audience in a personalized manner.

Targeted advertising is another online marketing trend that could work well for general contractors, as it does for other business types. Targeted advertising allows your company’s ads to be seen in other pages visited by someone who has gone to your page, thus increasing visibility, and the chances for conversion.

The importance of mobile responsive web design cannot be stressed enough. It is a known fact that most customers now start their search for a product or service online. Given the skyrocketing increase in mobile internet use, it follows that customers should be able to find your business on mobile platforms just as easily as on fixed ones.

While Home Depot is the leading home improvement retailer in sales, more customers are satisfied with Ace Hardware. The lesson here is that, ensuring a good customer experience is important to get better online reviews.